As organizations increasingly adopt digital and cloud technologies, the need for a high-speed business internet connection is on the rise. Companies in urban locations can easily choose from various internet connectivity options, such as cable, DSL, and fiber.

 

But when it comes to powering businesses in rural and hard-to-reach areas, these technologies fall short. Fortunately, fixed wireless internet can help internet service providers overcome the limitations of traditional connectivity options

 

In this blog, we’ll delve deeper into fixed wireless internet and understand seven key reasons why it’s the best choice for businesses in rural locations. 

 

1. Ease of Implementation

Providing fixed wireless access requires installing a receiver in the line of sight of a wireless base station. The receiver is connected to a company’s server room or router via an ethernet cable. This hassle-free and simple setup helps you provide connectivity, even in remote areas.

 

2. Improved Access

The use of radio waves makes fixed wireless internet easily accessible in remote areas. It eliminates the need to install underground infrastructure, phone lines, coaxial cables, or fiber-optic infrastructure. 

 

A base station is constructed and receivers installed in end customers’ premises. That makes it more feasible and cost-effective to leverage fixed wireless access in hard-to-reach locations. This is perhaps the reason why fixed wireless access connections are expected to double1 in a few years. 

 

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Image via Ericsson1

 

3. Enhanced Reliability

One of the most common misconceptions about fixed wireless is that bad weather can degrade its performance. However, an experienced fixed wireless provider will use carrier-grade equipment and cutting-edge technology to maintain connectivity during precipitation, humidity, heatwaves, and other weather conditions. Additionally, the height of transmitters in a base station is below the level of storm clouds. This helps ensure the base station always remains in the line of sight of receivers.

 

These factors combine to make fixed wireless reliable during most inclement weather and help provide uninterrupted connectivity to your customers.

 

4. Excellent Speeds

Fixed wireless internet offers speeds comparable to that of fiber-optic internet. Direct internet access (DIA) can further enhance the speed of fixed wireless (up to 20 Gbps). It’s the perfect option for modern businesses that use cloud-based applications to run operations.

 

5. Guaranteed Scalability

Contrary to popular belief, a fixed wireless connection is scalable for end users and ISPs. It’s the ideal solution for growing businesses that intend to expand operations in the long run. 

 

The faster setup than a new fiber build lets you address the evolving needs of end-users without worrying about costs and permits.

 

6. Robust Security

Many ISPs and business owners believe that the use of radio waves jeopardizes the security of fixed wireless

 

However, modern fixed wireless providers use military-grade encryption protocols to secure internet signals. Additionally, studies have shown that the security of fixed wireless access is on par with that of other internet connectivity solutions.

 

7. Cost Effectiveness

The straightforward setup, quick deployment, and hassle-free scalability of fixed wireless internet make it an affordable solution. 

 

It isn’t as CapEx-intensive as cable or fiber-optic internet. Additionally, the costs remain stable throughout the life of the contract.

 

Empower Your Customers With Fixed Wireless Internet

Fixed wireless internet offers various advantages including reliability, scalability, accessibility, and affordability. That makes it suitable for businesses in hard-to-reach areas where setting up a DSL or cable internet connection isn’t practical – or possible.

 

BeyondReach specializes in bringing fixed wireless access to even the most remote locations. Get in touch with us to request a quote and explore your options.

 

 

Sources:

  1. https://www.ericsson.com/en/reports-and-papers/mobility-report/dataforecasts/fwa-outlook