The COVID-19 pandemic has compelled businesses globally to embrace new ways of working. According to the IDC, 70% of organizations worldwide will amplify their use of digital technologies in 2022.1 This emphasizes the importance of empowering businesses with high-speed and reliable internet connectivity.

While organizations in urban areas enjoy excellent broadband access, the same isn’t true for rural businesses. It becomes even more difficult for companies with multiple branches in hard-to-reach locations. The result? Lots of lost revenue. 

The good news is that SD-WAN can help rural businesses overcome connectivity challenges and achieve their digital transformation goals. In this blog, we’ll delve deeper into SD-WAN and find out how it benefits rural businesses. 


What Is SD-WAN?

Traditional WANs (wide area networks) used multiprotocol label switching (MPLS) circuits to connect users in different locations to a centralized server. That worked fine as long as companies used on-premise applications and operated within the confines of an office; however, as more organizations accelerate their use of cloud applications, traditional WANs pose limitations like low speeds and latency.

SD-WAN is a virtual network infrastructure that helps overcome the shortcomings of traditional WANs. It connects users to applications in a central server or on the cloud via MPLS, LTE, broadband internet, and other services.

Organizations with multiple branches that need to be connected via high-speed internet can greatly benefit from SD-WAN. Additionally, it’s suitable for businesses that run several cloud applications and work with a remote and dispersed workforce.


Benefits of SD-WAN for Rural Connectivity

While SD-WAN is useful for all organizations, it’s particularly valuable for rural businesses. Here are a few ways SD-WAN benefits rural connectivity:


Guaranteed Agility

With traditional WANs, adding new branches means provisioning MPLS circuits in various locations. The process is complex and time-consuming, and hard-to-reach areas may not be fit for the installation of new MPLS circuits.

SD-WAN helps overcome that drawback because it is underlay-agnostic. Whether a branch is using an MPLS circuit or broadband internet, SD-WAN can connect it. It helps rural businesses add new locations easily and quickly, thus improving agility.


Enhanced Performance

SD-WAN uses smart routing to optimize bandwidth utilization. It streamlines network infrastructure and directly connects users in different branches to the cloud. That, in turn, improves application performance and minimizes downtime for rural businesses.


Easy Management

With SD-WAN, IT departments get complete network visibility. Modern SD-WAN services regularly monitor network health and automatically adapt to maintain optimal performance. Additionally, IT departments can use real-time network data, including latency, packet loss, and throughput, to evaluate network health. That, in turn, simplifies network management and helps them troubleshoot problems before they spiral out of control.


Improved Redundancy

SD-WAN solutions reroute network traffic around disruptions due to downtime or sudden traffic spikes. When the primary connection fails, the traffic is routed via other transport services. That, in turn, helps maintain business continuity and minimizes losses due to downtime. It’s especially helpful for rural businesses that often struggle with spotty internet connectivity.


Back SD-WAN Services With Fixed Wireless

SD-WAN offers several benefits for rural connectivity, including improved agility, performance, and business continuity. BeyondReach provides a reliable secondary connection for SD-WAN users to increase your customers’ network resilience even further, so that they never have to face downtime.

If you have any questions or are ready to start supporting your SD-WAN services with our fixed wireless solutions, contact BeyondReach today.