Fast and reliable internet connectivity is a crucial lifeline for modern businesses. As organizations switch to a hybrid workforce and embrace digital technologies, the traditional WAN infrastructure poses numerous limitations.

That’s where software-defined wide area networking (SD-WAN) steps into the picture. It’s a virtual network architecture that helps enterprises connect multiple branches to a central headquarters. It offers a centralized interface to control, manage, and monitor the WAN.

With 70% of organizations worldwide1 accelerating their use of digital technologies, SD-WAN is becoming increasingly popular. It offers various benefits, including improved speed, agility, security, and flexibility. It’s particularly helpful for businesses in rural and hard-to-reach locations.

In the following sections, we’ll discuss why SD-WAN is crucial for rural internet connectivity. 


The Challenges of Rural Internet Connectivity

Businesses in rural areas often have to deal with limited connectivity options. They struggle with problems such as low speed and high latency. Because of this, finding adequate connectivity in rural areas and managing multiple endpoints in a network is challenging.

That makes SD-WAN an integral component of network connectivity and management in rural locations.


Benefits of SD-WAN for Rural Internet Connectivity

If you’re wondering why SD-WAN is essential for businesses in rural areas, here are a few compelling reasons:


Guaranteed Business Continuity

Did you know that 90% of organizations believe the average cost of downtime is more than $300,000 per hour?2 It isn’t surprising, considering modern enterprises rely on the internet to run various operations. Even a minor disruption in internet connectivity can take a toll on employee productivity and revenue. Worse still, downtime affects the customer experience, resulting in loss of business.

SD-WAN helps businesses overcome these challenges by minimizing network downtime. It creates redundancy by letting data travel across multiple connection paths. That, in turn, helps mission-critical applications run even if a particular path fails.

Moreover, with SD-WAN, enterprises get the benefit of dynamic bandwidth allocation and centralized network management. It’s a blessing for businesses in rural areas that already struggle with slow and unreliable connectivity. Our white paper takes a deep dive into the impact of the digital divide in rural locations. 


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Improved Network Performance

Beside excellent uptime, SD-WAN offers additional benefits including:

  • High speed
  • Jitter buffering
  • Automatic failover
  • Low latency
  • Forward error packet connection

These benefits come in handy in rural areas with limited connectivity options. With SD-WAN, businesses in these locations no longer have to worry about stalling critical operations due to network latency, slow internet, or limited bandwidth.


Who Should Use SD-WAN?

Now that you know why SD-WAN is becoming a popular option for rural internet connectivity, it’s natural to wonder who it’s suitable for. While every business can reap SD-WAN’s benefits, it’s especially valuable for organizations that meet one or more of the following criteria:

  • Having multiple business locations that need to be connected
  • Running operations using several cloud-based applications
  • Using hosted VoIP services
  • Managing a remote or hybrid workforce


Final Thoughts

In 2022, “why use SD-WAN?” is no longer a valid question. Instead, businesses in rural locations must identify the right ways to deploy SD-WAN infrastructure. BeyondReach specializes in delivering connectivity to hard-to-reach locations – making it possible to take advantage of SD-WAN.

Contact us to learn more about SD-WAN and understand whether it’s something you should recommend to your customers. If you’re ready to discuss delivering fast, reliable internet connectivity that empowers your customers to adopt SD-WAN, click here to request a quote.


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