Maintaining operations during a crisis is non-negotiable in today’s digital-first business world. A 2023 study found that organizations lose between $2,300 and $9,000 per minute of downtime, depending on the size and type of business.1 To combat this costly threat, managed service providers (MSPs) and internet service providers (ISPs) are offering disaster recovery solutions to help customers stay connected when their primary networks fail.
One technology leading the charge in modern disaster recovery is fixed wireless. Read on to learn how fixed wireless provides reliable, high-speed internet during critical times – and a lucrative revenue opportunity for service providers.
The Importance of Disaster Recovery for MSPs and ISPs
Disasters, whether they're a hurricane or a cyber attack, pose major risks to businesses. For MSPs and ISPs, offering disaster recovery services doesn’t just provide peace of mind; it ensures clients can continue their operations with minimal disruption. As more organizations recognize the need for comprehensive disaster recovery plans, MSPs and ISPs are in a great position to offer robust solutions.
What Are the Benefits of Fixed Wireless for Disaster Recovery?
Disaster recovery plans have traditionally relied on secondary wired connections or backup systems. Unfortunately, these solutions can be slow to deploy or expensive to maintain.
Fixed wireless technology offers a faster, more flexible solution that you can deploy quickly when wired connections are unavailable. Here's why fixed wireless is perfect for MSPs and ISPs looking to expand their disaster recovery offerings:
1. Rapid Deployment
Fixed wireless systems bypass the need for physical cables by using radio signals from a central tower to deliver high-speed internet. This makes them an ideal solution when wired infrastructure may be down or inaccessible due to natural disasters or network outages. MSPs and ISPs can provide immediate relief to customers without the delays associated with traditional wired connections.
2. Resilient Connectivity
Fixed wireless is highly resilient, especially in situations where wired connections may be vulnerable. Its design offers more resistance against physical damage from storms, floods, or construction work that often impacts fiber or copper networks. By offering fixed wireless as a backup, MSPs and ISPs can deliver the consistent connectivity business customers need during disaster scenarios.
3. Monetization Opportunities
Offering fixed wireless as part of a disaster recovery package can also help you create new opportunities for revenue generation while protecting clients. Here’s how:
- Bundling fixed wireless disaster recovery services with your existing network management or IT services provides comprehensive packages that increase customer satisfaction while driving additional monthly revenue.
- Providing fixed wireless solutions as a subscription-based service allows your business clients to maintain readiness for potential disruptions at all times.
- Offering tiered services based on speed, capacity, or geographic reach can help you tailor packages to the specific needs of different clients for maximized value.
Disaster recovery services, especially those involving fixed wireless solutions, can become an ongoing revenue stream through recurring service agreements. This adds consistent, predictable revenue and strengthens your overall client relationships.
Disaster Recovery for MSPs and ISPs, Delivered by BeyondReach
If you’re ready to start offering reliable disaster recovery services, BeyondReach has you covered.
We leverage fixed wireless internet to provide fast, resilient solutions that can be deployed when it’s needed most. When you partner with BeyondReach, we’ll help you integrate fixed wireless into your disaster recovery offerings to give you a competitive edge and create new revenue streams. Reach out to us today to learn more about how we can support your disaster recovery strategies.
Sources:
https://www.pingdom.com/outages/average-cost-of-downtime-per-industry/
